Julia Flaherty
Diabetes Content Marketing Specialist, Author & Illustrator,
Health & Wellness Coaching Student
Rooted in Creativity,
Committed to People-first
Solutions
Julia Flaherty has over a decade of diverse marketing experience and is dedicated to fostering positive change through creative and thoughtful solutions. Her expertise encompasses content, email and digital marketing, social media, marketing strategy, and operations. Julia is passionate about building meaningful connections that generate results while tackling real-world challenges.
She thrives in dynamic environments where collaboration and innovation intersect. Julia approaches problem-solving thoughtfully and is committed to continuous learning. She is particularly inspired by projects that make a tangible difference for individuals and communities in the health and wellness sectors. Writing and creating bring her the most joy.
As a lifelong learner, Julia stays updated on industry trends, especially those related to content marketing, diabetes, health, and wellness. She is committed to sustainability, inclusivity, and service. Whether she is creating videos for her social media accounts, leading marketing campaigns, writing for her blog, or supporting cross-functional teams, Julia focuses on creating lasting value in every endeavor.
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She aims to live by the methodology: "Leave it better than you found it."
Background
HOW JULIA CONTRIBUTES: Julia Flaherty is a versatile marketer with a strong foundation in content marketing, writing, editing, email marketing, digital marketing, and product marketing. Her skills extend to graphic design and video production, making her a valuable contributor to innovative teams focused on improving community and patient health.
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Drawing from experience across industries such as fashion, beauty, entertainment, publishing, events, professional services, startups, and medical supply distribution, Julia brings a well-rounded perspective to every project. Her adaptability and creativity equip her to make meaningful contributions to any team.
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CAREER EVOLUTION: Julia began her career on the East Coast, partnering with executives to achieve client relationship management goals, refine marketing strategies, and drive sales growth. This early experience shaped her ability to think strategically and execute impactful marketing plans.
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Notable career highlights include the rebranding of Love’s Baby Soft as Eau So Love’s for Dana Classic Fragrances, where she successfully implemented influencer marketing strategies and increased social media engagement. At Wetpaint, Julia enhanced audience engagement through data-driven marketing strategies.
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While at Ledgeview Partners (now FORVIS), Julia managed marketing initiatives that contributed to the company’s recognition as a top Microsoft Partner, earning her peer recognition through the Brooke Webb Smith Memorial Award. Her workstream management and operational improvements supported the company’s digital marketing success. While at Beyond Type 1, she helped the non-profit successfully launch its first-ever National Diabetes Awareness Month campaign, earning incredible social media visibility, community engagement, and celebrity participation.
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Julia’s writing and advocacy efforts have complemented her marketing career, with contributions to publications such as Her Campus, Insulin Nation, and Thought Catalog. Her advocacy includes speaking engagements on healthcare issues, such as her 2019 international panel discussion on insulin accessibility.
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In 2021, Julia published the children’s book series Rosie Becomes a Warrior, empowering children with type 1 diabetes and their families—a passion project she holds close to her heart.
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PRESENT FOCUS: Today, Julia continues her work in the diabetes space through her full-time and freelance contributions, approaching her work with a community-first mindset. She remains committed to fostering lasting, positive change in the health system through empathetic and thoughtful marketing strategies for those with diabetes and other chronic conditions.
Children's Book Series
Designed to empower children with type 1 diabetes to live their happiest lives.
"Rosie Becomes a Warrior"
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Provides encouragement, empowerment, and understanding during one of the most difficult times in a child's and their parents' lives.
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Empowers children to face life's greatest challenges.
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Bridges the gap in communication between the newly diagnosed child and their parent(s) to inform productive next steps.
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Excellent to include in school or public libraries, healthcare settings, children's summer camps, diabetes space events, and conferences, or at home on your bookshelf!
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Best for elementary school-aged children.
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Expertly translated, available in English & Spanish.
"Rosie the Type 1 Diabetes Warrior Goes to Diabetes Summe Camp"
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Teaches children with type 1 diabetes and their parents about the importance of friendship, connection, and understanding in life with chronic illness.
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Fosters autonomy and self-management skills.
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Bridges the gap in communication between children with type 1 diabetes and their community(ies) to foster powerful connections.
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Best for elementary school-aged children.
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​Excellent to include in school or public libraries, healthcare settings, children's summer camps, diabetes space events, and conferences, or at home on your bookshelf!
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Expertly translated, available in English & Spanish.
